Servier Landing Page
Akoloutho tin agogi — guiding patients to follow their treatment.
Servier's 'Akoloutho tin agogi' (Follow your treatment) campaign needed a focused landing page that turns medical guidance into a clear, reassuring digital experience that drives patient adherence. The website was made by Manousos Vasilakis, the ΧΑΠΙ End landing page by me.
Health campaigns often drown in dense copy and clinical tone. Patients needed a warm, trustworthy page that explains why following treatment matters, without overwhelming them. This is especially important in a page about an artist that created such wondrous pieces from pills.
A clean, accessible landing page with confident typography, calm color, and a guided scroll that builds trust step by step toward a single clear action, that is previewing the booklet and raising awareness.
